The following are links to software used to help assist in specific functions. As is with any software, it needs to be maintained in order to exist. That said, I cannot guarantee that any of these tools will exist into perpetuity.
Affiliate Programs / Advertising
- Amazon Associates: Amazon’s affiliate marketing program.
- ClickBank
- ClixGalore
- CommissionJunction
- CommissionSoup
- DataFeedr: WordPress plugin that allows you to create affiliate marketing niche websites.
- eBay Partner Network: eBay’s affiliate marketing program. An application is required for approval.
- FlexOffers
- Google AdSense: Put Google SEO targeted ads on your website.
- JVZoo
- LinkConnector
- MaxBounty
- NeverBlue
- oneNetworkDirect
- PeerFly
- PepperjamNetwork
- Rakuten Marketing
- ShareASale
Calendar / Scheduling
- Doodle: Schedule meeting times more efficiently.
- Google Calendar: Create and send meeting invitations to be sent as email notifications to all those invited.
Consulting / Metrics
- Growthink: Consulting.
- Guiding Metrics: Data consolidation and analytics.
- KISSmetrics: Data analytics.
- Qualaroo: Customer insights.
- QuickSprout: Traffic analytics.
- SaleAmp: Consulting.
- SiteTuners: Conversion Rate Optimization.
Education
Coding
- Codecademy
- Stack Overflow: Programmer Q&A.
- Starter League
- W3Schools: Tutorial library.
Freelancers
Internet Marketing
A/B Split Testing
- A/Bingo: Ruby on Rails A/B testing framework.
- Autonomy: HP’s A/B testing software.
- Convert
- Google Website Opimizer
- IonInteractive: Free 22-page Guide to landing page A/B Testing.
- Maxymiser
- Optimizely
- Unbounce: A/B Testing.
- Vanity
- Visual Website Optimizer
Email Marketing / Management
- AWeber
- Constant Contact
- iContact
- InfusionSoft
- MailChimp
- NetAtlantic
- Unroll.Me: Easily manage your newsletter subscriptions.
- VerticalResponse: Quickly create, send, and track email.
- WiseStamp: Create custom email signatures.
Event Marketing
- CVENT
- Eventbrite
- EventKloud: Event marketing campaign optimization.
Heatmaps
- Attention Wizard: Attention predication and analytics.
- ClickHeat
- ClickTale
- CrazyEgg
- LuckyOrange
- Reinvigorate
Membership Management
- Kajabi: Easily build and market membership sites.
- WildApricot
Miscellaneous IM Tools
- Animagraffs: Purchase moving digital images.
- BounceExchange: Exit-Intent technology.
- Canva: Free design graphics.
- FiveSecondTest: Landing page optimization
- FreshKey: Search Term Spy Tool.
- GumRoad: Digital Product Sales.
- Infographic World: Visual Communications and Infographics.
- KillerCovers: Create covers for your product.
- LucidChart: Create and edit diagrams and charts more efficiently.
- Market Samurai: Niche Market Targeting.
- Piktochart: Infographic creation tool.
- Planet Amazing: Product Manufacturing, Warehousing, and Distribution company.
- Visual.ly: Infographic creation tool.
- Website Talking Heads: Add a video spokesperson to your website.
Image Hosting / Procurement
Hosting
Procurement
Legal
Organization
- CardMunch: Mobile app that lets you turn business cards into contacts.
- Evernote: Organize and manage your notes.
- Shoeboxed: Streamlined receipt storage.
- Universal Information Services
- Endicia: Shipping solutions.
Outsourcing
- Alibaba: Product manufacturing.
- AskSunday: Virtual assistant.
- TaskBullet: Virtual assistant.
- YourManInIndia: Virtual assistant.
Payments
Send and Receive Payments Using Mobile Device
- BillPin: Group expense management.
- Google Wallet
- Intuit GoPayment
- LevelUp
- PayAnywhere
- Square
- Venmo
Send and Receive Payments on the Internet
Publishing
Project Management
- 24im: Enterprise group instant messaging software.
- AccuRev: Issues tracking, and change management software.
- AceProject: Project Management software.
- Aconex: Collaboration platform widely used in the construction industry.
- Aras: Enterprise open source Project Management software.
- Assembla: Project management software that works well with companies that make software or manage a distributed team.
- Asure: Time, and attendance management software.
- Basecamp
- BigTime: Full service time tracking software.
- BUGtrack: Bug, and Issue tracking software.
- ClearSlide: Sales Engagement Platform.
- Geniusproject: Enterprise Project Management software. Works well for IT, NPD, and Services projects.
- Intervals: Time, Task, and Project Management.
- Masterdigm: CRM for real estate agents, and property managers.
- ProjectorPSA: Time, Cost, Project, and Schedule management.
- Trello
Public Relations
Social Media
Twitter Management
- BackTweets: Search for links on Twitter.
- BrandChirp: Brand management for Twitter.
- Flickr2Twitter: Link your Flickr and Twitter accounts.
- Foller.me: Twitter analytics application.
- FreeTwitterDesigner: Personalize your Twitter background.
- Gremln: Tweet scheduler.
- ManageFlitter: Process Flow Efficiency Platform.
- Mentionmapp: Map your Twitter network.
- SocialOomph: Process flow efficiency platform.
- Twazzup: Real-time monitoring and analytics for Twitter.
- TweetAlarm: Email alerts for Twitter.
- TweetDeck: Twitter dashboard.
- TweetReach: Measure the reach of your tweets.
- TweetStats: Graph your Twitter statistics.
- Twellow: Twitter user category identification.
- Twitalyzer: Analytics application for Twitter.
- Twitdom: Twitter applications directory.
- TwitPic: Photo and video sharing application for Twitter.
- Twitrcovers: Twitter covers, header images, and backgrounds.
- TwitterCounter: Twitter statistics application.
- TwitterFeed: Feed your blog to Twitter, Facebook, and LinkedIn.
- Twuffer: Tweet scheduler.
- WhoUnfollowedMe: Track Twitter Unfollowers.
Facebook Management
- Facebook Insights: Facebook analytics tool.
- Mediafeedia: Business tool for Facebook.
Multiple Social Channel Management
- AwarenessHub: Knowledge-based social marketing platform.
- Expion: Manage and control multiple social networks in multiple locations.
- HootSuite: Social media dashboard.
- MarketMeSuite: Social media dashboard.
- NutshellMail: Tracks social media activity and sends you email summary.
- SproutSocial: Management & engagement platform.
- Suncapse: Control your online presence across multiple platforms.
- Thismoment: Share content across multiple channels and devices.
Content Creation and Integration
- Adobe Marketing Cloud: Adobe’s complete set of integrated marketing services.
- HelloWorld: Social promotions campaign management.
- Lithium: Social customer community platform.
- Marketo: Integrated marketing solutions.
- Storify: Collect social information and create an integrated story.
- Wildfire: Enterprise social media marketing software.
Qualitative Social Media Monitoring (Sentiment Monitoring)
- Attentio: Brand monitoring. Multilingual.
- BrandsEye: Online reputation management.
- Brandwatch: Identify the origin and reach of your brands mentions.
- PeopleBrowsr: Trend reporting and audience profiling.
- SDL: Social media monitoring across all languages, geographies, and platforms.
- Sentiment Metrics: Brand presence monitoring platform.
- SocialMention: Search the web for mentions of your brand to gauge brand image.
- SocialRadar: Social connection awareness platform.
- Sysomos Social Media Monitoring Suite
Qualitative Social Media Monitoring (Tracking and Analytics)
- ArgyleSocial: Social media account aggregation.
- BrandMentions: Find relevant mentions about anyone or anything
- BrandMentions Brand Tracker: Monitor brand performance on social media.
- SmartFocus: Context-aware mobile marketing tool.
- Google Alerts: Monitor the web for content. Not strictly social.
- MediaVantage: Media monitoring and public relations management.
- Networked Insights: Monitor what is being said about your brand and your industry.
- Source Metrics: Social media marketing platform for e-commerce.
- Spiral16: Full-service tracking, analysis, and reporting.
- Spredfast: Social marketing platform.
- Viralheat: Comprehensive social media marketing and management tool.
- Visible Technologies: Social media monitoring, analytics, and engagement.
- Zuum Social: Social media analytics aggregation tool.
Comprehensive Social Media Marketing (Qualitative and Quantitative)
- Conversocial: Enterprise Social Customer Service Platform.
- DemandForce: Intuit’s marketing and communications solutions suite.
- Direct Message Lab: Social media campaign management.
- ExactTarget Marketing Cloud: SalesForce’s premier social media marketing suite.
- Jive: Social platform for business communication and collaboration, customer engagement, and task management.
- MediaFunnel: Aggregate, manage, and monitor your social media activity.
- MutualMind: Social listening and analytics tool.
- Oracle’s Social Relationship Management Suite: Unifies social monitoring, marketing, and engagement.
- Postling: Social media management for small business.
- Scroon: Community Management and Social-CRM.
- Shoutlet: Social relationship management software.
- SocialVolt: Social media management software.
- Sprinklr: Enterprise social media management solutions.
Data Mining Your Database
- Rapportive: Provides information about the social presence of your email contacts.
- SocialGist: Social data management platform.
Hashtags
- Hashtags: Hashtag organization application.
- Twubs: Follow Hashtags.
- What The Trend: Hashtag trending application.
Shorten URLs
Miscellaneous Social Media Tools
- 33Across: Analyze social behavior of your existing audience to identify high-value customer prospects.
- Disqus: Online community enabler.
- Dstillery: Prospect targeting platform.
- FeedBurner: Identify who is accessing your content.
- Janrain: Customer profile management platform.
- Sharetronix: Secure company social networking.
- SocialText: Enterprise social network software.
- WeFollow: Directory of prominent people organized by interests.
Surveys
- QuestionPro
- SurveyGizmo
- SurveyMonkey
- WuFoo: Online Form Builder
Video Marketing
Upload
Advertising
- TubeMogul: Video advertising aggregation platform.
- Twelvefold Media: Video advertising augmentation platform.
Animations
- GoAnimate: Make professional animation videos.
- PowToon: Make professional hand-drawn animation videos.
- RedCamel Solutions: Make animated explainer videos.
Delivery & Marketing
- Limelight: Video delivery consolidation platform.
- Ooyala: Video delivery consolidation platform.
- Piksel: Video marketing solutions.
YouTube Management
- TrueView: YouTube ads.
- TubeToolBox: YouTube Marketing Software.
- TubeTrackr: YouTube analytics dashboard.
- TubularLabs: YouTube analytics.
- YouTubeInMP4: Download YouTube videos.
- YouTubeTime: Click to specific part of a YouTube video.
Miscellaneous Video Tools
- Flipagram: Make videos using your photos.
- SocialCam: Record, edit, and share videos from your mobile device.
- Viewbix: Attached extra content to your videos.
Webinars / Meetings
- GoToMeeting
- FreeConference
- FreeConferenceCall
- Free Conference Calling
- Google Voice
- GroupMe: Free group messaging, much like a small private chat room.
- InstantConference
- Join.me: Screen sharing.
- Reflector: Mirror your iPad, iPhone, or iPod touch to any Mac or PC.
- WebinarJam
- Wiggio
Website / Domain Tools
Analytics
- Google Analytics: Google analytics tool.
- HeatSync: All-in-one website analytics consolidator.
Creation Tools & Content Management Systems
- CloudSprout: Build free websites and webshops.
- Drupal
- Joomla!
- WordPress.com: Fully hosted free version with limited customizations.
- WordPress.org: Self hosted paid version with limitless customizations.
Hosting Providers
FTP Clients
Management
- Japkin: Video and voice messaging with your website visitors.
SEO
Storage
- Carbonite: Cloud backup storage.
- CrashPlan: Data backup solution.
- iCloud: Cloud storage and computing from Apple, Inc.
WHOIS
Miscellaneous Tools
- Dafont: Font bank.
- MindMeister: Create mind maps.
- Online Stopwatch
- Random.org: Random number generator.
Screencasting
- Camtasia: For PC.
- Screencast-O-Matic
- Screenflow: For Mac.
